1:1 HYROX coaching. World-record coaches. £80/mo.
They plateau because their training has become noise.
More volume.
More sessions.
More fatigue.
Same result.
They confuse exhaustion for progress.
They chase intensity before structure.
They peak too early.
They race underprepared.
No Structure. No plan. No Strategy.
FOUNDRY exists to fix that.
THE PROCESS
Complete the intake form to share your current times, goals, and history.
Our coaches review your profile to ensure we are the right fit for your goals.
A 1:1 strategy call to map your race calendar and define your phase.
Your bespoke program goes live. The real work begins.
Still 1:1 programming. Built for athletes who don’t need daily coaching - yet.
Direct access to a world-record holder. Methodical programming built around your race calendar.
For elite performers. Athletes. Founders. Executives. Individuals who want complete immersion.
By application only.
BOOK CONSULTCompetitors. Not content creators.
World record breaker. Specialising in base building and race tapering. Ben builds programmes around your race calendar, physiology, and how you respond to training load.
Former multi-eventer and current armed service member. Focuses on improving an athlete's aerobic base and race capacity.
Relay world record breaker. Ex-professional rugby player. Specialist in strength training and conditioning. Rebuilding athletes from the ground up.
The questions we've already been asked.
We do not move you onto a coach with capacity just to take your money. If your first choice is full, you either join the waitlist for that coach or speak with us about whether a different Foundry coach is genuinely the right fit. We would rather lose the sale than place you wrong.
Programming lands weekly inside the app. You log every session, RPE, and any flag - your coach reviews the data and adjusts the next block in response. Direct messaging with your coach runs through the week. Form-check video reviews are part of the loop, not an add-on. This is a working relationship, not a content drop.
Remote coaching is month-to-month with no lock-in. You can cancel from your account at any time. Most athletes stay through a full race build (12 to 16 weeks) because that is how long structured periodisation takes to compound - but the decision stays yours.
We're some of the best in the world at this. Simple. You'll get between 8-14 hours of our time dedicated to your progress each month. When you break it down per hour, we believe it's pretty good value.
Inside your first month, if you have completed the work and the relationship is not delivering, talk to us directly and we will make it right. Happy to have a call. We won't hide behind support emails.
Yes. Flag your travel windows and what equipment you will have on the road - hotel gym, bodyweight only, a single kettlebell - and your coach rewrites the affected sessions rather than asking you to skip them. Periodisation holds, the dose adapts.
Just message us. We'll ensure you address your injury and reshuffle volume, intensity, and exercise selection the same week. The block goal is preserved where possible, the limiter is protected, and return-to-load is staged rather than guessed.
No. Our coaches work with first-event athletes through to AG world championship contenders. The standard of programming does not change with your starting point - the dose does. What we do not take is athletes who are not prepared to do the work.
Not at all. Remote coaching is built to be delivered at distance - every Foundry remote athlete works with their coach via the app, regardless of city or country. In-person sessions are only relevant if you select the Bespoke Elite tier. If you choose Elite, we'll arrange ourselves to work to your location.
Because we do not scale. Each coach holds a capped roster - when spots fill, applications close. We are paid to protect your progress, not to acquire the next sign-up. If you stall, that is on us as much as it is on you.
When spots are filled - applications close.
If you're still shopping around,
you're not ready.
THETA FOUNDRY
Built by champions. Built for the few.
Applications take less than 3 minutes.
Coach placement occurs after review.
Before you commit to anything, answer five questions. We'll place you exactly where your training should begin - and show you whether Foundry is the right call.