THETA was founded to create technical athleisure wear that is based in sports and exercise science. Our products are designed to bridge the gap of art and technology, by combining functional fabrics with clean and aesthetic designs. What sets us apart from other brands is that we live the lifestyle we are promoting. Our product design starts with ‘the concept’, where we draw inspiration from various sources and begin to identify issues that we experience in our own closets and training. This is where we develop the idea of what function and aesthetic we are trying to achieve.
The second stage of the design process centres around the decision on what fabric to use in the garment we are creating. At THETA, our underlying goal is to blend performance and design into one single fabric. This is a meticulous process that focuses on two core aspects that simultaneously complement each other:
Function: Whether the intended function of the garment is a specific training modality or general use, the fabric used is designed to suit that function. At THETA, we believe that an athlete’s training should be designed around their individual needs. We take the same approach when deciding what fabric to use for its intended function.
Aesthetic: The way we present ourselves to the world is important. It impacts the way in which we hold ourselves for whatever occasion or pursuit we are undertaking. To help achieve the most out of our training, we must feel good in what we wear. Your training apparel should be fit to represent your lifestyle in and out of the gym. At THETA, we selectively pick our fabrics to meet this aesthetic standard.
The finishing touches. The final step in our design process that makes us technical. These are the intricate details that set us apart from other brands. From functional considerations, such as the seam design we use to be resistant to a particular training method, the placement of zips and panels, to the aesthetic demands of texture and design. We strive to optimise our product technology and aesthetics to achieve an equilibrium of performance and design.